Big Brain — second direction
Client workThe same brief structured a second way, so the choice between them could be made by looking rather than by arguing.
- Client
- Type
- Year
- Services
The problem
One layout is a guess. The first direction organised the catalogue around collections; this one organises it around rooms and inspiration, which changes how a browsing customer arrives at a product.
The approach
A different information architecture on the same photography and the same product data — full-bleed room scenes, an inspiration layer above the catalogue, and a shorter path from a room to the pieces in it.
The page
Four points down the live page at 1440px, each a real render — scroll-triggered sections have fired and the chrome sits where it belongs.
In motion
Recorded from the live site. Muted, looping, and paused when it is off screen or when motion is reduced.
On a phone
The same page at 390px. Not the desktop layout scaled down — a recomposition, which is where most websites quietly fail.
The outcome
Built to be compared against the first direction, not to replace it.