Big Brain, second direction
The same brief structured a second way, so the choice could be made by looking, not arguing.
About
Rather than debate two directions in a meeting, both were built. The client chose with the real thing open in two tabs.
Cheaper than it sounds when the design system is shared.
- Client
- TGS Furnishings
- Type
- Retail site, alternate structure
- Role
- Art direction / Information architecture
- Built with
- Next.js
